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SlickFin 125 Vibration Bait by Budds Baits Hand carved and shaped from fully reclaimed timber and painted with no less than 10 different finishing coats, Budd’s Baits are at the pinnacle of the hand made lure market.  Manufactured in Zimbabwe...

CB One Enfinity 83/12 CB One's famous Enfinity rods have been revised with all new materials and design, focusing on building a no-compromise topwater rod. The new models are lighter and stronger while at the same time improving sensitivity and lure...

CB One Enfinity 83/14 CB One's famous Enfinity rods have been revised with all new materials and design, focusing on building a no-compromise topwater rod. The new models are lighter and stronger while at the same time improving sensitivity and lure...

CB One HRM 60/7 Technical Jigg'n The CB One HRM jigging rod series has been renewed (2024) with a full model change for the first time in 7 years. The action concept remains the same, but they have reviewed the materials and components down to the last...

MB1 Semi-Long 120 by CB One MB One Semi-Long is a metal jig that is highly effective when small baits such as sardines and sea bass are densely packed and for attracting bait balls under the water surface. The perfectly symmetrical form causes the...

MB1 Semi-Long 150 by CB One MB One Semi-Long is a metal jig that is highly effective when small baits such as sardines and sea bass are densely packed and for attracting bait balls under the water surface. The perfectly symmetrical form causes the...

UC-63 Pro Bait with Extension Handle Jig and Baitcasting Rod by FCL Labo The FCL UC-63 Professional is a multi use rod. Designed as a short Barramundi casting rod it also comes with a Jigging Extension Handle turning it in to an excellent light Jigging...

Fishlogica Icon FIC-660MH Casting Rod Fishlogica Icon FIC-660MH delivers versatile medium-heavy duty casting performance in a light compact casting rod. Engineered for all-day comfort with ergonomics that support various casting styles, this...

Fishlogica Icon FIC-790SWB Swimbait Rod Introducing the latest model in the Fishlogica Icon range, the FIC-790SWB Swimbait Rod. This is a boss of a rod, engineered specifically for Australian trophy hunting with swimbaits in the 6-11" range. It...

Frog Products Super Wobbler Frog Products is a funky lure designer coming out of Japan with some really interesting looking functional toy inspired lures. The Super Wobbler is no exception but don't be fooled by its toy design and packaging these lures...

Hots Debutan 180g  The Debutan is the 3rd design by Mr. Kei Hiramatsu in The Keitan Jig series by Hots. Debutan is a short type jig that makes the stay action easily after jerking it making it hold slightly longer in the sideways position...

Gipang Boil Shot 83H Stickbait Rod by Hots The Boil Shot is a dedicated tuna fighting machine. The fast taper give the rod an nice springy tip section, perfect for getting the best out of your stickbaits. Once the rod bends to the stripper guide it...

YS408-5C by Huerco Finesse Baitcaster Travel Rod Huerco YS408-5C is a baitcasting finesse rod specialised for mountain streams has been released in collaboration with Yamanami Shoten. Designed primarily for twitching sinking minnows, this rod is an...

Individual Development For The Beast 78XXXXH Unlimited Individual Development are some truly unique original development rods made by Studio Composite in Kochi Japan. The Individual Development For The Beast 78XXXXH Unlimited rod is standardized...

Individual Development Paradox 73-05 Baitcast Individual Development have some truly unique original development rods made by Studio Composite in Kochi Japan. The Paradox range of rods are lighter, more sensitive and stronger than ever before. They...

Individual Development Transworld 7103-5 Travel Baitcast Individual Development are some truly unique original development rods made by Studio Composite in Kochi Japan. The Transworld range of travel rods have been specifically designed as...

Illex 180W Popper by KM Koubou Illex was created as a successor model to the Gaina series which was a very popular model in the range. The Illex is a versatile lure that can be used for popping (long, short), splashing, walking the dog and long diving...

Lamble Bait Haoli Jerk Pencil 180 Sinking The Lamble Bait Haoli Jerk Pencil 180S is a Sinking wooden stickbait perfect for targeting pelagic and reef fish. This Sinking stickbait has a very nice S action and works best with the sweep fishing method...